Slate Drop Store 1 – First Month’s Results
June 1, 2010 Posted in Insider Information by Miguel and has 0 comments
This Sunday marked the end of the first month of the new Slate NYC drop store; the only sensible place for anyone in the 6th Avenue/12th Street vicinity to get eco-affordable laundry, dry cleaning, tailoring and home cleaning services.
May 2010 Stats:
- Added 2 employees to our payroll (Fabiola and Edgar- two fantastic people with an extraordinary obsession with delivering a top-notch customer experience)
- Sales of $4,657 (net of promotions)
- 50 new customers
- Over 20% repeat purchasers
- 10 days from getting keys to first sale (watch the video of the store here)
- Provided seating in our outdoor bench to many of the neighborhood’s elderly and attendants at the next door nail saloon.
- 3 new friends for Gillie (meet them here)
- Two tweets from people walking by:

In other words, we built the best-designed dry clean drop store ever anywhere in less than 10 days, added two jobs to the Department of Labor’s payroll employment report for QII 2010, managed to get 50 previous strangers to trust us with their clothes and more than 10 to keep using us regularly already, revitalized a storefront that had been empty for over 9 months, and generated work for services from designers, printers, lawyers, and IT people. High-five for entrepreneurship!
PS: May also happens to be the birth month of Slate NYC. 5 years ago on May 15 I incorporated the company and sold my first car to finance the purchase of our first delivery van (used, with 250,000 miles, on eBay) and build our website and scheduling system. Feliz cumpleanos to us!

